Before You Launch Your First Microsite…

Ready to launch your first microsite church? Great. We’ve already talked about the reasons to do so and what makes them successful. Hopefully, you see how effective they can be.

But don’t hit go just yet. Before you begin the trek, take some time to make sure you’re ready for the long haul. Microsites are the perfect place for experimenting and trying new ministry models and ideas, but you still need to answer some questions to make sure you’ve got everything in place to support them well.

Ask yourself these questions:

Church Structure

  • Are microsites centrally driven in your church or locally driven at a campus?
  • Who on staff will be responsible for resourcing and leading your microsites? Who is checking in on them?
  • Who will vet potential microsite leaders? How do you know they meet your standards? Who determines how much training they need?
  • To whom does a microsite leader report? What type of quarterly/yearly review will he or she have?
  • How often will you meet with a microsite leader?
  • How do you determine the health of a microsite? What steps will you take if a one is failing?

Launching

  • Who has the final say about launching a microsite?
  • How will you identify the right area to launch?
  • What steps will you take to learn about the community?
  • How many people from your church drive from this area? How many already stream services?
  • How will you gauge interest in the community? What meetings will you have?
  • Will you develop small groups in the area first?
  • What size core group do you need? What benchmark does the core group need to meet before you launch?
  • Will you have another name for your group prior to calling it an official microsite? (For example, will it be called a core group or community group until it reaches a certain size?)
  • Will you soft launch with a test service before your official launch?
  • How will you determine the physical location that’s right for your microsite? What criteria do you have?

Funding

  • Where do microsites fall in your budget (even if you’re not providing funds just yet)?
  • How much funding will each site receive to launch and each year? Are there benchmarks to determine funding levels?
  • Do tithes and offerings stay at the microsite or do they come to a central budget to be redistributed?
  • Will the microsite leader be paid? Full-time? Part-time?
  • Will there be other staff at a microsite? At what point? Will they be paid? At what point?

Ministry Considerations

  • Will you have live worship or streamed worship? Who picks the music?
  • Who sets the order of service? Who determines announcements?
  • Will microsite leaders be part of your planning process?
  • Will you provide childcare? Children’s ministry? Student ministry? At what point? Launch? After?
  • How do you ensure volunteers and ministry leaders are being trained properly? How do you determine their effectiveness?
  • Who picks ministry leaders at the microsite level? Will they be paid? At what point?
  • Will children/student ministry stick to the same curriculum used at your other locations?

Future Development

  • What steps will you take if a microsite would like to become a church plant? What benchmarks will you have in place?
  • Can a microsite ever become a “campus” of your church? What level would it need to reach?
  • Where are people coming from to get to your microsite? Is there interest for another microsite in a nearby community?

Yes, that’s a lot of questions, and I could list many more. The point is not for you to have everything figured out; it’s for you to be thinking through the complexities of microsites before you jump in. You can always adjust as you learn and grow. But figuring all of this out after you launch is much more difficult—and often painful—than having a plan at the start.

So, take a few weeks and pray through these questions. You’ll be glad you did.

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